Electronics Mart India Limited IPO (EMIL) Detail

Electronics Mart India Limited IPO (EMIL) Detail

Company Profile

Electronics Mart India Limited was founded in 1980 and is situated in Hyderabad. The company is known for being one of the biggest electronics & consumer durables retailers in South India. According to research by CRISIL, the company sells 6000+ SKUs from more than 70 consumer durable and electronics companies, making them the top player in terms of revenue as of the Financial Year 2020. 

The various appliances that EMIL deals in are inclusive of TVs, refrigerators, washing machines, air conditioners, mobile phones, small devices, IT, and other electronics products. The company has achieved a CAGR of 17.9% from FY16 to FY21 which has made it the fastest growing company in its domain.

Business Information

With the ownership of the property including land and building, the company operates in 112 locations where it owned 11 stores, 93 stores are on a long-term lease rental model, and the rest 8 stores are partly owned and partly leased. The company runs its operations via three channels- retail, wholesale, and online commerce or eCommerce. 

The Electronics Mart’s retail stores are a mix of multi-brand outlets and exclusive brand outlets. The wholesale business runs in Andhra Pradesh & Telangana where the company deals in consumer durables and supplies the same to the retailers of the respective region. Further, talking about the e-commerce website is a catalogue for the goods that the company sells in its physical storefronts. Revenues of its 3 channels of business for the past 3 years i.e 2019, 2020 & 2021 are mentioned below-

Retail- ₹ 29,312.84 million, ₹ 28,991.35 million, and ₹ 25,801.72 million
Wholesale-  ₹ 530.53 million, ₹ 505.22 million, and ₹ 465.81 million
Ecommerce-  ₹ 444.57 million, ₹ 280.11 million, and ₹ 212.75 million.

Facts about the Company
  • 4th largest consumer durable and electronics retailer in India
  • The number of operational stores reached 112 stores as of Aug 31, 2022
  • The company has a total employee base of 2091 as of Aug 31, 2022. 
  • The retail business is operated across 36 cities/urban agglomerates with an area of 1.12 million sq.
Points to note before investing in Electronics Mart India Limited IPO
  • EMIL is the 4th largest consumer durables and electronics retailer in India. 
  • During the pandemic, the company suffered a major setback in FY21
  • Going forward, the company may face issues regarding the sustainability of margins
  • EMIL may address the issue of service due to its higher equity base
  • Investors may consider an investment with a long-term perspective due to the cash surplus proposition.
Objectives of the IPO

The objectives as disclosed by the company are inclusive of- 
  1. Funding of capital expenditure for expansion and opening of stores & warehouses.
  2. To fulfill the working capital requirements of the business
  3. Repayment/prepayment, in full or part, of all or certain borrowings availed by the business presently.
  4. To serve general corporate purposes.

Opening Date
Oct 4, 2022
Closing Date
Oct 7, 2022
Issue type
Book Built Issue IPO
Face Value
₹10 per share
Issue Price
₹56 to ₹59 per share
Lot Size
IPO Price
₹500.00 Cr
Listing At

Allotment, Listing & Refund Details

Finalization of Basis of Allotment
Oct 12, 2022
Initiation of Refunds
Oct 13, 2022
Credit of Equity Shares
Oct 14, 2022
Listing Date
Oct 17, 2022

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