Ethos Limited IPO

Ethos Limited IPO

Company Profile

Being India’s largest luxury and premium watch retailer, Ethos Ltd. established its business in the year 2014. The company deals in an exclusive range of watches for the premium segment through both offline and online modes. Ethos Ltd. works on the omnichannel model wherein the customers can buy products via website, stores, and social media platforms. Adding further, the company is flexible in terms of returning the products at any store and doorstep delivery, too.
The portfolio of Ethos Ltd. is a collection of 50 premium brands of watches including Omega, Rado, Louis Moinet, Bulgari, Carl F. Bucherer, Tissot, Raymond Weil, etc.
Business Information

Today, the company has 50 retail stores divided into different categories: Summit stores, airport stores, multi-brand outlets, boutiques (both multi-brand & mono-brand), & a luxury lounge in India in 17 cities. The metro cities then, are Jaipur, Lucknow, Gurugram, Pune, Nagpur, Thane, Ludhiana, Guwahati, Ahmedabad, Chandigarh, and Hyderabad.
Collectively, the company holds 7000 different watches (premium class) and has 30,000 watches in stock all the time as of December 31, 2021. Additionally, the per-day website traffic of the company accounts for 21,844,216 visitors' sessions.
Facts about the Company
  • Ethos Ltd. holds the market share of 20% in the luxury watch retail segment in India 
  • Also, 13% of its market cap is in the premium watch and luxury retail segment in India. 
  • It opened its first luxury retail watch store in the year 2003 January in Chandigarh which was promoted by KDDL Ltd.
  • Its omnichannel working model is another attraction to the customer and prospects for an easy buying experience.
 Points to note before investing in the Ethos Ltd. IPO
  • The robustness of running the business on the Omnichannel model is well implemented by Ethos Ltd.
  • The customer base of the company in luxury brands is commendable.
  • The stores and attractive and well-established as per the demand of the products its deals with.
  • The relationship building between the luxury groups and the company is well integrated.
  • The company is said to be amongst the leaders in the luxury watch brand market.
  • The company’s management team smoothly handles the in-store or online customer experience. 
Objective of the IPO

With this IPO, the company is looking forward to fulfilling the following objectives-
  1. Repayment & prepayment of all or certain borrowings held by the company (in part or full)
  2. Funding the working capital of the company
  3. Financing the upcoming stores of the company
  4. Renovation of present stores & upgrading the ERP software
  5. Fulfillment of usual corporate affairs 
Benefits to the Employees
The Qualified Institutional Investors can hold 50% of the net offer, the retail investors would hold 35% and the NII (HNI) can hold 15% of the net offer.

Opening Date
May 18, 2022
Closing Date
May 20, 2022
Issue Type
Book Built Issue IPO
Face Value
₹10 Per Equity Share
Issue Price
₹836-878 Per Equity Share
Lot Size
IPO Price
₹472.3 Cr
Listing At
Allotment, Listing & Refund Details
Finalization of Basis of Allotment
May 25, 2022
Initiation of Refunds
May 26, 2022
Credit of Equity Shares
May 27, 2022
Listing Date
May 30, 2022
Know more-
To apply from 5paisa Website- Apply IPO
To apply from 5paisa Mobile App- Apply IPO
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