Company Background
FSN E–Commerce Ventures known as ‘Nykaa’ is a digital native consumer technology platform, delivering a content-led, lifestyle retail experience. It has a diverse portfolio of beauty, personal care and fashion products, including own products. The company operates its beauty and personal care through the Nykaa vertical, and apparel and accessories via the Nykaa Fashion channel. It also runs offline channels, comprising 80 stores across 40 cities in India over three different formats, as of August 2021.
Business Information
The company has offered approximately 3.1 million SKUs (stock-keeping units) from 4,078 national and international brands across business verticals as of August 2021.In FY21, its total GMV (gross merchandising value) was at ₹4,045.98 Crore, which grew 50.7% from FY20.
The company brings out the top notch brands which includes domestic, international, luxury and prestige, premium , niche and cult brands and expert advice and videos, coupled with the understanding of the needs and preferences of the consumers, to more than 72 Luxe and On-Trend and Kiosk Stores, an ever growing online community for beauty buffs, and a Beauty Helpline, With 2400+, 100% authentic brands.
Facts about the company
Nykaa is one of India’s leading lifestyle focused consumer technology platform
It is a destination of choice for consumers not only for engaging, personalized shopping experiences but also to understand latest trends in beauty, grooming and fashion in India.
Strong brand affinity drives increase in consumer traffic, which in turn increases the number of transactions on its platform.
Company has high dependence on select brand vendors and any adverse changes to its relationships with such brand vendors can adversely affect its business, financial condition, cash flows and results of operations.
Points to note before investing in Nykaa Ltd IPO
According to the RedSeer Report, Nykaa is the largest Specialty Beauty and Personal Care Platform in India in terms of value of products sold in the FY21 and one of the fastest growing fashion platforms in India based on growth in GMV during FY20 and FY21
Company has high competitive intensity
Seasonality of its business affects its quarterly results and places an increased strain on its operationsFounder
Founder-lled company with an experienced management team
Company derives a significant portion of its GMV from top three categories, and its business may be adversely affected if products in these categories do not perform as well as expected.
Inability to retain existing consumers or to maintain AOV levels could have a material adverse effect on Nykaa’s business and results of operations.
IPO Opening Date | October 28, 2021 |
IPO Closing Date | November 1, 2021 |
Issue Type | Book Built Issue IPO |
Face Value | ₹1 per equity share |
IPO Price | ₹1085 to ₹1125 per equity share |
Market Lot | 12 Shares |
Min Order Quantity | 12 Shares |
Listing At | BSE, NSE |
Allotment, Listing and Refunds details
Basis of Allotment Date | November 8, 2021 |
Initiation of Refunds | November 9, 2021 |
Credit of Shares to Demat Account | November 10, 2021 |
IPO Listing Date | November 11, 2021 |
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