Company Background
This women bottom-wear brand started in 2010. The company looks into development, design, sourcing, marketing, and retailing of a range of these bottom-wear products under the brand name, 'GoColors'. The company has always had a wide range of bottom wears and options available.The company's bottom-wear products include churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers and jeggings, are sold across multiple categories such as ethnic wear, western wear, fusion wear, athleisure, denim, plus sizes and girls wear making its portfolio 'universal' and for every occasion. The company tries to tap into all kind of bottom wear leggins as possible.
Business Information
Go Fashion (India) Ltd. (GFIL) has the market share of approximately 8% as dated in fiscal year 2020. It is among very few companies in India to have identified the market opportunity in women's bottom-wear and have acted as a 'category creator' for bottom-wear.The company is operating on an outsourcing basis only.The company also sells its products through its website, online marketplaces, and multi-brand outlets. As of now the company has 450 exclusive brand outlets (EBOs), spread across 23 states and union territories in India. The company sold more than 50 styles in 120 colours, as of
May 31, 2021.Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, Pks Family Trust And Vks Family Trust are the company promoters.
Facts about the company
There are multi-channel retail presence across India.
They operate out of one single warehouse in South India.
The development and designing of new products is done in-house.
GFIL is planning to increase its outlets from the 450+ to over 2000 plus in the next five to six years.
Points to note before investing in GoColors IPO
The company has a very efficient business model.
The company has been posting losses since FY21.
They work on outsourcing basis which is risky as it increases dependence on 3rd parties.
GoColors has a strong procurement and supply chain
GoColors has a very wide range of products that are very diverse in nature.
GMP (Grey Market Premium)- In general, as per the market research and few articles the gmp today is Rs.300-400.
IPO Opening Date | Nov 17, 2021 |
IPO Closing Date | Nov 22, 2021 |
Issue Type | Book Built Issue IPO |
Face Value | ₹10 per equity share |
IPO Price | ₹655 to ₹690 per equity share |
Market Lot | 21 Shares |
Min Order Quantity | 21 Shares |
Listing At | BSE, NSE |
Allotment, Listing and Refunds details
Basis of Allotment Date | Nov 25, 2021 |
Initiation of Refunds | Nov 26, 2021 |
Credit of Shares to Demat Account | Nov 29, 2021 |
IPO Listing Date | Nov 30, 202 |
We hope this information was helpful. For more details, you can post your queries below and we will be happy to share them with you.
Thank You!