Prudent Corporate Advisory Services Limited IPO

Prudent Corporate Advisory Services Limited IPO

Company Profile

Commencing its business in 2003, Prudent Corporate Advisory is an established retail wealth management services company. Mutual Funds, General and Life Insurance, Stock Broking, Gold Accumulation Plans, SIP in Insurances, Asset Allocation & Trading Platforms are the products & services rendered by it. Moreover, Prudent Advisory offers Digital Wealth Management solutions with distinct platforms like WiseBasket, CreditBasket, FundzBazar, PrudentConnect, Policyworld.

In the AUM FY2021, Prudent Advisory stood amongst the top 10 distributors in the Asset Under Management. The company works in both online & offline modes to provide investment and financial servicing platforms.

Business Information

The company operates in 110 branches present in 20 states as of December 31, 2021, with the robust networking of 16,356 PIN codes PAN India. It holds the retailer investors base of 13,51,274 through 23,262 branches situated in different cities. Adding further to it, Prudent Advisory also works as a distributor with 42 AMCs, and has 1,067 employees, with portfolios of 35.05 lakhs and 15.25 lakh SIPs at the moment

Facts about the Company
  • Being one of the largest independent retail wealth management service companies, Prudent Advisory Services is also among the top mutual fund distributor for the financial year 2021 (excluding banks & brokers)
  • The company earned Rs.1568.78 million premium in the year 2021 (post-covid-19) via 86,988 life & non-life insurance policies and received the brokerage of Rs. 263.65 millions.
  • The total number of AMFI Registration Number holders was 111,000 wherein the company itself holds 17,583 in the year 2021 which was 15.84% of the total.
Points to note before investing in the Prudent Corporate Advisory Services IPO
  • Prudent Corporate Advisory operates in an underpenetrated Asset Management Industry in India that is growing at a CAGR of more than 20%.
  • It is one of the financial products platforms which is growing independently.
  • The company has a granular retail AUM with a mix skewed towards high-yield equity AUM.
  • The Mutual Fund Distributors have given phenomenal value proposition which leads to building lasting relations with the investors.
  • It believes in working on customer centricity with the use of innovation and technology in real-time for a better experience for the investors and partners.
  • The strong network of diversified distribution on a PAN India level gives it an ability to expand under under-penetrated B-30 markets.
Objective of the IPO

The company has majorly 2 objectives-
  1. Provide partial exit to the private equity firm
  2. Avail of the perks of listing the firm’s shares on the stock exchanges.
Benefits to the Employees

The discount offered to employees is Rs.59 per share. The Qualified Institutional Investors can hold not more than 50% of the net offer, the retail investors would hold up to 35% and the NII (HNI) can hold up to 15% of the net offer.

Opening Date
May 10, 2022
Closing Date
May 12, 2022
Issue Type
Book Built Issue IPO
Face Value
5 Per Equity Share
Issue Price
595-630 Per Equity Share
Lot Size
IPO Price
538.61 Cr
Listing At

Allotment, Listing & Refund Details

Finalization of Basis of Allotment
May 18, 2022
Initiation of Refunds
May 19, 2022
Credit of Equity Shares
May 20, 2022
Listing Date
May 23, 2022

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