How is buying gold from 5paisa is better than buying gold from a jeweler?

How is buying gold from 5paisa is better than buying gold from a jeweler?

Note: Digital gold purchase/ buy transaction on 5paisa has been suspended. 

Buying Digital Gold has certain advantages:
  1. Convenience: Buy gold for any Rupee value, starting @ ₹50 and accumulate your gold

  2. Pricing: Buying gold from jewelers involves making charges and markups above the market price of gold. Also, deposit schemes that accept money do not buy gold for the amount deposited on the date of the instalment; instead, they buy at the time of withdrawal when prices could vary. Buying Digital Gold on 5P Invest allows you to average out the buying price

  3. Safety: The purity of gold bought here is assured. You will get certified 995 purity gold only!

  4. Liquidity: When you buy gold in coin or jewellery form, it is hard to sell it off in a time of need. Even if you do manage to, you may end up paying several charges which leads to a much lower value for your gold. On 5paisa you can conveniently sell off your gold at the prices displayed and get your money back to your bank with ease.

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